The objective of this application was to give the NIKE Football (UK) consumer a best-in-class shopping experience by enabling him/her to create a NIKE Football team kit customized to their specific needs and wishes for the whole team. Essentially, the solution was a stand-alone application that is a customisation tool allowing consumers to customise football apparel including jerseys, shorts, socks and training apparel in Nike Town, London (NTL). A team approach to the experience made customising and ordering based on the customers actual team details like player positions, name, numbers, and sizes along with the ability to apply your own custom crest and sponsor logos to the products.
This application was installed on an iMac in the store and was used by store clerks only. All purchasing was done after the store clerk was finished configuring the kit with the client. An email was sent to a particular email address set up by Nike which would display the order so a store clerk could process the order at the till. Design by R/GA.
Customers could select from match day or training gear.
Names and numbers configuration.
Choosing apparel and customizing their choices were made easy with many interactive features.
Customers could create a custom logo by designing one in the application or using their own.