The DigitalREACH™ content distribution platform is a marketing solution that enables a sales team to produce their own custom media packages to target and reach distinct audiences. It allows for rapidly configuring and deploying PDFs, videos, e-newsletters, podcasts and more. The core of the DigitalREACH™ distribution platform is its electronic media library. The library allows your firm to centralize compliant marketing content. It also allows users to create and manage groups and lists of contacts, and can work with third-party CRM systems to sync contacts and changes between the platform and the CRM. Another nice feature is DigitalREACH™ can track virtually every aspect of campaigns and usage, including e-mails sent and opened, which users opened them and when, what they looked at, how long they viewed the library items sent, and more.
DigitalREACH™ is a product of Blue Rush Media Group. My role in the development of this application was to build particular parts of functionality for the desktop version of the platform, specifically the Admin Library section and Admin Dashboard.
Technologies : Flex 4.6, ActionScript 3, AMF, RobotLegs framework, XML, CSS